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Media buying refers to the strategic planning, negotiation and
buying of:
- television time
- radio ads
- print media
- Internet advertising
A media planner can help you determine the advantages and disadvantages
of various advertising mediums for your products or services. The
cost of media buying varies considerably. Considerations will include:
- cable network or local broadcast station
- short or long-form
- frequency of broadcasts and ad displays
- rating and size of audience delivered
- time slot for your target audience
- trends in a market
- seasonal influences on available media
inventory
- package deals
The results of good media buying are measured by the ratio of sales
or inquiries to the dollars spent to attract them.
MEDIA BUYING DIRECTORY
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Euro RSCG 4D, San
Diego
Shannon Ellis 760-929-0041
shannon.ellis@eurorscg.com
Tom
McCabe 760-603-1571
tom.mccabe@eurorscg.com
http://www.eurorscg-drtv.com/
Icon Media Direct, Los Angeles/Ft. Lauderdale
Shayne Forrester 954-630-0338
shaynef@iconmediadirect.com
www.iconmediadirect.com
Koeppel Direct, Dallas
Peter Koeppel 972-732-6110
pkoeppel@koeppelinc.com
http://www.koeppeldirect.com/
Marcum Media, Phoenix
Nancy
Marcum 602-953-8558
nancy@marcummedia.com
http://www.marcummedia.com/
Marketing Architects (Radio),
MN
Jeff Clement 952-847-7626
mailto:jeff.clement@ma-media.com
http://www.marketingarchitects.com/
Mercury Media, Los Angeles
Stacy
Durand 310-451-2900
stacy@mercurymedia.com
http://www.mercurymedia.com/
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