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Media buying refers to the strategic planning, negotiation and buying of:

  • television time
  • radio ads
  • print media
  • Internet advertising

A media planner can help you determine the advantages and disadvantages of various advertising mediums for your products or services. The cost of media buying varies considerably. Considerations will include:

  • cable network or local broadcast station
  • short or long-form
  • frequency of broadcasts and ad displays
  • rating and size of audience delivered
  • time slot for your target audience
  • trends in a market
  • seasonal influences on available media inventory
  • package deals

The results of good media buying are measured by the ratio of sales or inquiries to the dollars spent to attract them.

MEDIA - Planning/Buying

 

Chief Media, New york
Sam Gorewitz 703-883-1146 x226
spaternoster@chiefmedia.com

Euro RSCG 4D, Portland
Tom McCabe 760-603-1571
tom.mccabe@eurorscg.com
Shannon Ellis 760-929-0041
shannon.ellis@eurorscg.com

Icon Media Direct, Los Angeles/Ft. Lauderdale
Shayne Forrester 954-630-0338
shaynef@iconmediadirect.com

Koeppel Direct, Dallas
Peter Koeppel 972-732-6110
pkoeppel@koeppelinc.com

Media Partners Worldwide, Long Beach CA
Clint Gearheart 562-439-3900
cgearheart@mediapartnersworldwide.com

Novus Print Media Network, Plymouth MN
John Bosacker 612-758-8604
jrb@npmnetwork.com

Wells Media, Los Angeles CA
Jud Bardwell
jbardwell@wellsmediala.com
 
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