Infomercial or Spot TV Production

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Infomercial production is the production of a commercial television program or commercial segment

DRTV takes two primary forms:

• 30 minute infomercials (referred to as "long form")
• 1 - 2 minute commercials (referred to as "short form")

Both forms offer consumer information related to the sponsor's product or service and contain a call to action requesting immediate response from the viewer.

Infomercial Production has many steps including:

• Concept development
• Research
• Script writing
• Storyboarding
• Casting
• Filming
• Editing (also known as "post production")
• Testing

The quality of your infomercial is important to your success. Here are some questions to consider in choosing an infomercial production company:

• Do they have targeted DRTV spot experience?
• How many years experience in DRTV do they have?
• Do they have an experienced DRTV scriptwriter?
• What product or services have they worked on?
• Are they a full-service production company?

DRTV production is a crucial part of the process of bringing your goods or services to the viewing market.

Concepts TV Productions, Boonton, NJ
Collette Liantonio 973-331-1500
collette@conceptstv.com
Kristy Pinand 973-331-1500
kristy@conceptstv.com

IDR: Innovative Direct Response, Irvine CA
Kelly Burke 949-253-4190
kelly@innovativedr.com

Meltzer Media, NY
Jeff Meltzer 212-868-4600
jeffmeltzer@earthlink.net

Northern Lights DRTV, Toronto
Sandy French 866-501-2105
sfrench@nldrtv.com

FULL SERVICE DR AGENCY

DUPLICATION

HISPANIC MARKETING